Evaluating Our Estimates and Projections
Evaluating Our Estimates and Projections At Claritas, we’re often asked how we measure the accuracy of our demographic products. Our demographers, Ken Hodges and Rachel Cortes, recently wrote a paper...
View ArticleThe Pandemic as a Technological Catalyst
The Pandemic as a Technological Catalyst Major events – from war to severe economic downturns – have often been the catalyst for technological acceleration. Similarly the COVID-19 pandemic has...
View ArticleTurning “Trending” Insurance Industry Challenges Into New Opportunity
Turning “Trending” Insurance Industry Challenges Into New Opportunity Inflation, digital transformation, regulatory changes, and DEI (diversity, equity, and inclusion). These are some of the biggest...
View ArticleTips for a Banner Holiday Season for Travel Industry Marketers
Holiday Season Tips for Travel Industry Marketers Travel has continued its comeback throughout 2023, with travel agencies and online booking platforms reporting a significant increase in the number of...
View ArticleChoosing the Right Audience Segmentation
Audience Segmentation – The Choice is Yours (And Why NOT Choosing Could Be a Mistake) Artificial Intelligence. COVID. Smartphones and Tablets. These may seem like random, somewhat unrelated terms,...
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Hitting The Mark With Podcast Advertising
Hitting The Mark With Podcast Advertising There are so many advertising channels for Financial Services marketers to take advantage of, meaning it can often be quite overwhelming trying to decide which...
View ArticleMarketing Rideshare: Data-Driven Audience Segmentation, Multichannel...
Rideshare Industry Marketing: Audience Segmentation, Multichannel & Measurement Living in the city or getting to your hotel from the airport used to involve some sort of shared transportation...
View ArticleMaximizing Spring Vacation Marketing
Maximize Spring Vacation Marketing Using Audience Segmentation We are well past the winter solstice and the days are getting longer. Thoughts are turning from holiday travel to options for spring...
View ArticleMeeting the 5G Consumer Where They Live
Meeting the 5G Consumer Where They Live The advent of 5G, the fifth generation of wireless technology, is transforming the way we communicate, work, and play. The improved connection density and faster...
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Capitalizing on the EV Market
Capitalizing on the EV Market Leveraging Segmentation, Multichannel Marketing, AI & Measurement Fueled by environmental concerns, technological advancements, and shifting consumer preferences, the...
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